An itinerant interactive experience to showcase the next car generation onboard AI assistant, Reno.
Role
User Experience
User Interface
Client
Renault
Agency
AC3 Studio
A three-part installation with one front and two side modules, where the central module features a diamond-shaped screen and the side modules are equipped with vertical 4K screens.
The central module:
Discuss AI
This module revolves around the AI assistant Reno, who invites users to interact and play an imitation game with him, powered by facial recognition and conversational AI.
Side modules
In these modules, Reno offers a range of immersive experiences, with navigation handled through hand tracking using the Leap Motion controller.
Vertical 4k screen
Leap Motion
Make your Renault
This experience guides users through 9 steps to customize their vehicle using a real-time 3D configurator.
Drive
In Drive, users try to achieve the best score in a real-time 3D racing game with the car they previously customized, or not.
Worlds
Dive into the world of car models with immersive and captivating content walls.
