A campaign offering a fresh perspective on concrete, featuring Neunau, an Italian techno artist, who composes a track by exploring the raw sounds generated throughout the material’s lifecycle.
Role
Art direction
Motion
UX/UI
Client
Comme Des Garçons
Agency
84.Paris
Documentary:
Sounds of Concrete
In this short film, we follow Neunau in his creative process, exploring the lifecycle of concrete, from the quarry to the monumental structure.
Neunau's track Concrete
After an in‑depth exploration of concrete, Neunau crafted a track both mineral and mechanical, capturing the raw intensity of the material’s transformation.
Basalte's vision
In addition, we invited photographer Basalte to share his artistic perspective on concrete, and particularly on its use in construction.
An online
A/V sampler
We created a digital experience with Neunau, allowing users to compose their own track from his recorded samples.
Social Media
Through social media, we invited users to try out the concept of the sampler, inspiring them to engage with the full web experience.
An concrete sampler
for influencers
We created a physical concrete sampler, allowing users to compose a track with Neunau’s samples by arranging the concrete pieces across its four top sections. Many combinations are possible. The sampler was included in a PR kit sent to influencers, who showcased it on social media.
